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Omnibus (U.S. TV series)
''Omnibus'' is an American, commercially sponsored, educational television series.
==History==
''Omnibus'' was created by the Ford Foundation, which sought to increase the education level of the American public. The show was conceived by James Webb Young who hired Robert Saudek as producer. Saudek believed that Omnibus could "raise the level of American taste" with educational entertainment.〔Robert Saudek, "Experiment in Video Programming", ''New York Times'', 9 November 1952, 13(X).〕 〔Anna McCarthy, ''The Citizen Machine: Governing by Television in 1950s America'', New York: The New Press, 2010, p. 18. "In statements such as this, Cold War liberals diagnosed the potential contradictions emerging from the postwar economy's emphasis on mass consumption in terms of the inadequate moral education of the populace; the cure was the administration of culture by an elite class immune to the seductions of the mass. Hence television programs such as ''Omnibus'', sponsored by the Ford Foundation."〕〔William M. Jones & Andrew Walworth, "Saudek’s Omnibus: ambitious forerunner of public TV", ''(Current )'', 13 December 1999〕
The show was broadcast live, primarily on Sunday afternoons at 4:00pm EST, from November 9, 1952 until 1961. ''Omnibus'' originally aired on CBS, and later on Sunday evenings on ABC. The show was never commercially viable on its own, and sources of funding dwindled after the Ford Foundation ended its sponsorship in 1957.〔 That year, the program moved to NBC, where it was irregularly scheduled until 1961.The show's first season had an audience of 4 million, which grew to 5.7 million at its peak in 1957.〔 ABC aired a brief revival of the series in 1981.
The series won more than 65 awards, including seven Emmy Awards and two Peabody Awards. The series is held at The Library of Congress and Global ImageWorks, among other archives. The Bernstein ''Omnibus'' programs were released in a 4-DVD set for Region 1〔Bernstein, Leonard. ''Omnibus: The Historic TV Broadcasts on 4 DVDs.'' E1 Entertainment, 2010. ISBN 1-4172-3265-X.〕 and Region 2 in 2010.
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